“Unbelievable!” (said in Vince McMahon’s awesome bombastic voice) was WWE’s slogan during the failed “New Generation” era where they trotted out a bunch of new wrestlers and characters that nobody cared about.
“Unbelievable”… as in “I can’t believe how terrible the WWF is these days”.
And for some reason they decided to put the slogan on a shirt in unbelievably ugly colors (see what I did there? Ha ha ha…)
Everyone’s a critic!