15 Responses to "Someone Bought This: WCW buys an ugly new logo to replace a perfectly good one"
  1. CP says:

    Perhaps, then, it was appropriate that the 1999 logo had a giant black hole in the middle…?

  2. Thomas Moffatt says:

    A good excuse for a cheap plug of the Death of WCW there…

  3. Alexandru says:

    While I don’t think the 1999 logo wass not as bad as people made it out to be, I agree not even knowing what the company’s name is instantly in a logo is just dumb

  4. Sean Bateman says:

    Unlike Pepsi, the WCW brand went downhill after changing the logo

  5. Sean O says:

    Only NOW did I realize like years after WCW’s demise that the pointy stuff was actually the WCW letters! I just thought it was a pointy shape with “World Championship Wrestling” kind of garbled in the middle.

    • "The Big Cheese" Paul Kraft says:

      Yeah, I wouldn’t have noticed that unless someone had told me either! See why it’s such a dumb logo? 🙂 Logos aren’t supposed to be abstract like that.

    • 007 says:

      Totally. After it’s debut, it took a month for me to realize it was a logo that spelled out WCW. That signified the impending death of WCW.

  6. 007 says:

    I remember being a kid and wondering what the hell that thing was. It took almost a month for me to realize that was supposed to be the letters “WCW”. I wanted to barf upon the realization. But in retrospect, I’m thankful the superior OG logo wasn’t used during the dark era of WCW that led to its demise.

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