This is the bodybuilding supplement system Vince invested in during the last year of the WBF and soon after the WBF failed called IcoPro.
Since the WWF was target to 12 year olds at the time, I’m not sure who they thought would be watching that needed this stuff…
Ads ran for it incessantly in 1993.
Apparently it sucked, and didn’t work.
“ICOPRO!! Located at the GNC right next to the food court at your nearest mall.”
ICOPRO should have sponsored the Global Wrestling Federation’s Bungee Cord match!
Don’t forget that the IcoPro spokesmodel in 1993 was…Tatanka.
Not Lex Luger, who actually joined the WBF, Tatanka!
TATANKA! ICOPRO!
I’m honestly shocked you didn’t link the 1993 commercial with Tatanka pumping iron at the gym featured in many a WWE Network episode of Raw from that year. Maybe it just wasn’t on YouTube.
Email it to me if you find it and I’ll add it. 🙂
Wasn’t it Curtis Axel who said he used the stuff, and it gave him diarrhea? He crapped his pants while playing baseball?
Did they actually see a profit on this.
Apparently the story behind this was written by Vince Russo. Who else could make a swerve so obvious and put in Tatanka and leave out Luger. And like most of his swerves and storylines, people today are still going: “WTF?”
I wonder if Icopro will cause a failed Wellness test?