This is from Herb Abrams’ short-lived UWF promotion in 1990.
I’m just going to copy and paste from Scott Keith’s latest Wrestling Observer Flashback because Dave Meltzer and Scott explain quite nicely how stupid this is:
The debut tapings for the UWF finally did take place in Reseda on 9/24 drawing 425 people (I hear it’s a long day, livin’ in Reseda…also might be a freeway running through your yard!)
The big story of the show was Abrams using a jobber who was dubbed Davey “The Observer” Meltzer, who got beat up by Williams and then had a piece of paper and a bottle of dirt dumped on him. (“Dirt sheet”, GET IT?) The jobber also did squash losses to Cactus Jack and then to another jobber. Background of this HILARIOUS prank is that Abrams went to get the smallest, dumpiest jobber he could find (one who was having his first match, no less!) and give him the gimmick. Bruno thought it was hilarious, apparently.
I’m sure Good Ol’ J.R was really proud of his boy when he saw this…