It Came From YouTube: ECW action figures commercial for kids?

15 Submitted by on Mon, 16 June 2014, 15:00

Crapper The Wedge writes:

This is The Wedge, formerly Cactus Mac on the Craphole boards.

I loved ECW and their merchandise, but I had mixed feelings when I first saw a commercial for action figures. Obviously they couldn’t be trying to sell them for kids, and judging by this commercial I doubt it was for collectors. Sorry but the audio goes out in the last 5-10 seconds.

Yeah, I always thought it was really strange that they made ECW figures and marketed them towards kids.

Kids who (hopefully) weren’t watching ECW.

This would be like if they made a “SAW Gross-Out Bathroom Fun Play Set” and had add-on play sets based on the traps in the movies and specificly marketed them towards 8 year olds!

But even if these were meant for the then-20-something ECW fan, I don’t know why they’d have any interest in buying figures either!

So this whole idea is just stupid from the word “Go”.

I was going to put this up as a Someone Bought This which I’ll just copy below…

ECW figure

During ECW’s original run they produced figures.

It says “For ages 4 and up” on the package.

Who are these supposed to appeal to?

The audience of older teenagers and 20-somethings wren’t going to buy these because they aren’t “collectable” figures- they’re just simple toys. A 25 year old isn’t going to “play” with wrestling figures (unless you’re Nathaniel).

And younger kids weren’t going to buy them because they (hopefully!) weren’t watching ECW because it was too violent and it was on after their bedtime.

So in the end who was going to buy these?


Yeah; not you, dude. That’s for sure…

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15 Responses to "It Came From YouTube: ECW action figures commercial for kids?"
  1. The Scanian Maniac says:

    Did the ECW produce these action figures themselves, and not a toy company like the WWE and WCW figures was by Hasbro and Galoob?

    • Frankie The Lobster says:

      Original San Francisco Toymakers grabbed the license for ECW toys after losing the license to WCW toys to Toy Biz.
      These ECW figures are a significant improvement over their WCW offerings, that’s for sure.

  2. Formerly From Tokyo says:

    “Yeah, I always thought it was really strange that they made ECW figures and marketed them towards kids.”

    But then I think of the original Robocop and The Toxic Avenger/Toxic Crusaders.

    • John C says:

      Just like when I was a young lad in the 70’s and they came out with the awesome creature figure from Alien.

    • E-Squared says:

      The Terminator movies had toy lines as well, and those movies weren’t kiddie at all.

    • Alexandru says:

      Good point marketing back in the 80’s was, at times, confusing. The Toxic Avenger was even less for kids than ECW ever was. Robocop, while violent, was also a bit goofy so I could sort of see that.

  3. Anonymous says:

    Not a bad commercial, but weird that they would market a very adult oriented product like ECW to little kids.

  4. The Wedge says:

    Though I question why they would make ECW action figures, I did love the commercial. All these hardcore wrestlers fighting each other with toys, and Joey Styles doing commentary with usual enthusiasm cranked up to 11.

    Also notice how Taz is in a completely different shot from the others, and makes no mention of action figures. It’s almost like he was told to do a promo, and they put it in there without telling him.

  5. Alexandru says:

    Funny to see supposed “extreme” wrestlers playing with toys. It is bizarre for ECW to market towards kids as ECW was definitely not for kids.

  6. Brad says:

    “New Jack, now with cheese grater accessory”

  7. Anon says:

    These ECW figures can battle it out with the All in the Family Joey Stivic Doll!

    Worst idea EVER.

  8. George from Dudleyville NY says:

    As others have mentioned, marketing is a funny thing. To me society has been so desensitized I see no worse in ECW’s product being marketed to kids. Most of us grew up with Chucky from Child’s play doll or the Freddy Kreuger costume set with mutilating glove. Child murderer costume worn by children is a little worse to me. Heck, Jerry Springer is on TV at like 10am. Never saw anything to it back then. WWE was just as bad around that time also.

  9. Vealchop says:

    Hey kids, ask your parents to get you the Mass Transit action playset.

  10. Dave says:

    … I bought them. While in my 20s.

    I buy toys. It’s an addiction. I need help.

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